This was a freelance branding project for Memento, a newly launched independent gift shop in my hometown.
The client wanted the brand to reflect the meaning of memento visually. The goal was to design an identity that would feel modern yet nostalgic, appealing to the locals and tourists. The dictionary definition format was used as the central brand concept, capturing the idea of a keepsake in a clear and typographic form. I also designed custom rubber stamps using the logo, which were applied to bags and gift boxes, helping to extend the brand identity onto packaging and reinforce each purchase's thoughtful feel.
The project allowed me to grow in client communication and translate ideas into visual solutions.
The client wanted the brand to reflect the meaning of memento visually. The goal was to design an identity that would feel modern yet nostalgic, appealing to the locals and tourists. The dictionary definition format was used as the central brand concept, capturing the idea of a keepsake in a clear and typographic form. I also designed custom rubber stamps using the logo, which were applied to bags and gift boxes, helping to extend the brand identity onto packaging and reinforce each purchase's thoughtful feel.
The project allowed me to grow in client communication and translate ideas into visual solutions.
