This campaign was created to encourage support for small businesses, starting local in Portsmouth with the potential for a broader outreach.
The goal is visually promoting local businesses and inviting community involvement through interactive business cards and a social media platform. Each card prompts customers to tag and share their favourite small businesses. This project was informed by research into the economic challenges faced by small businesses, the lasting effects of the pandemic and inflation, and the community's need for local engagement. The target audience is local customers and small business owners seeking greater visibility. There is potential for regional or national expansion through scalable, branded design. This project allowed me to explore ethical design and how visual communication can support world issues.
